Creating a Desi Podcast in the MENA Region: Challenges and Wins

Starting a podcast in the MENA region as a Desi creator isn’t always easy. There are hurdles—language barriers, censorship worries, niche topics, and the need to educate your community on podcasting itself.

But the rewards? They’re worth it.

First, you get to serve a massively underserved audience. The Desi diaspora is hungry for relatable content that reflects their reality. Whether it’s a show on Desi dating in Dubai, job struggles, or intergenerational drama—there’s an audience for it.

Second, you build trust. Podcasts allow you to connect deeply with your listeners over time. You become part of their commute, their gym session, their bedtime routine. That intimacy builds loyalty.

Lastly, you create impact. Even a small podcast can spark important conversations in your community.

If you’re thinking about starting one, just do it. You don’t need perfection—just passion and persistence.