Why the MENA Region Needs More Desi Creators
Desis make up a massive portion of the MENA population—but are still underrepresented in media. That needs to change. Desi creators bring rich perspectives—whether it’s in podcasting, content creation, music, or storytelling. We’ve got history, humor, heartbreak, and hustle. And the region i
Desi Humor in the Gulf: Why It Hits Different
Desi humor is unmatched—and in the Gulf, it hits on another level. It’s the uncle jokes about immigration, the aunty gossip at weddings, the dual-language roasts at school. It’s navigating your brown identity in a foreign land, finding hilarity in misunderstandings, accents, and cultural clash
Creating a Desi Podcast in the MENA Region: Challenges and Wins
Starting a podcast in the MENA region as a Desi creator isn’t always easy. There are hurdles—language barriers, censorship worries, niche topics, and the need to educate your community on podcasting itself. But the rewards? They’re worth it. First, you get to serve a massively underserved audi
The Power of Youth: How Gen Z is Shaping the Future of the UAE
Gen Z is rising—and in the UAE, they are making their mark across industries and communities. This blog highlights how young people, especially from Desi backgrounds, are transforming the future of the nation through innovation, activism, and creativity. Youth-Led Innovation Whether it’s fintech
From Biryani to Machboos: How Food Connects Cultures in the UAE
Food is more than sustenance—it is culture, identity, and connection. In the UAE, food bridges communities from around the world. For Desis, food isn’t just about tradition; it’s also a way of sharing culture with others. This blog explores how Desi cuisine has influenced and been influenc
Breaking Stereotypes: The Reality of Growing Up Desi in the Gulf
Growing up Desi in the UAE comes with unique experiences that challenge common stereotypes. From career expectations to lifestyle choices, young South Asians in the Gulf are rewriting narratives that have long defined their communities. This blog breaks down these misconceptions and provides an hone
The Evolution of Desi Culture in the UAE: A Fusion of Traditions
The UAE is a unique melting pot where cultures from around the world converge, and South Asians—particularly Pakistanis, Indians, and Bangladeshis—have significantly influenced the social, cultural, and economic landscape. This blog explores the evolution of Desi culture in the UAE, highlighting